Mass media planning makes sense where a brand needs to work with broad reach, increase awareness, or support a larger communication objective. At MINELI, we design media planning so that the choice of channels fits the brand, the target audience, and the expected effect.

It is important to set the role of each medium, the timing, the intensity, and the connection to other marketing activities correctly. We do not deal only with the media space itself, but also with how the campaign will work within the whole communication ecosystem. This gives mass media a clear role in brand growth rather than making it just a cost item without context.