Privacy Policy

1. Personal Data Controller and Contact

Controller: MINELI s.r.o.
ID No.: 245 03 053
Registered office: náměstí Republiky 1081/7, Staré Město, 110 00 Praha 1
Commercial Register entry: C 442306 (Section C, File 442306 kept by the Municipal Court in Prague)
Date of incorporation and registration: 12 February 2026
Statutory representative / Managing Director: Ing. Ondřej Hubatka
Method of representation: The Managing Director acts on behalf of the company in all matters independently.
Web: mineli.cz
Contact e-mail for personal data protection: ondrej.hubatka@mineli.cz
Contact address: see registered office of the controller above.

2. What Personal Data We Process

Depending on how you use the website and how you communicate with us, we may process in particular:
a) Identification and contact data: first name, surname, e-mail, telephone, company name, position (if provided).
b) Communication content: messages from the contact form, e-mail communication, inquiries and related attachments that you send us.
c) Technical data about website usage: IP address, device and browser type, language, information about website behaviour, cookies and similar identifiers (depending on settings).
d) Data necessary for the performance of a contract (if concluded): data required for the provision of services and billing.

As a rule, we do not process special categories of personal data (so-called sensitive data). If you exceptionally provide them to us yourself, we will process them only to the extent necessary and with the appropriate legal basis.

3. Purposes of Processing and Legal Bases

3.1 Handling Inquiries and Communication

Purpose: handling messages from the form, responding to inquiries, communicating about services, arranging meetings.
Legal basis: legitimate interest of the controller to communicate with interested parties and handle inquiries, or implementation of measures taken prior to entering into a contract (if you are steering towards entering into a contract).

3.2 Performance of a Contract

Purpose: entering into and performing a contract, delivery of services, operational and project communication.
Legal basis: performance of a contract.

3.3 Compliance with Legal Obligations

Purpose: compliance with obligations, particularly in the field of accounting and tax regulations, handling requests of data subjects, etc.
Legal basis: compliance with a legal obligation.

3.4 Operation and Security of the Website

Purpose: ensuring the functionality of the website, protection against misuse, security logs, prevention of attacks.
Legal basis: legitimate interest in the secure and functional operation of the website.

3.5 Analytics and Marketing

Purpose: measuring traffic, evaluating campaign performance, personalising content and marketing.
Legal basis: consent granted via the cookie banner / privacy settings, if required by the nature of the cookies and similar technologies used.
We plan to use on the website: Google Analytics 4 (GA4) and marketing technologies/pixels: Meta (Facebook/Instagram), Google, Microsoft Bing, TikTok.

4. Cookies and Similar Technologies

4.1 What Are Cookies

Cookies are small files stored on your device that help ensure the functionality of the website and potentially enable analytics or marketing.

4.2 What Cookies We Use

We use the following categories (a specific list and retention periods are available in the cookie banner / privacy settings on the website):
a) Technical (necessary) cookies – ensure basic website functionality and security.
b) Preference cookies – remember your choices (e.g. language), if used.
c) Analytical cookies – help us understand how you use the website (e.g. traffic, behaviour).
d) Marketing cookies – enable targeted advertising / campaign measurement.

4.3 Consent and Cookie Settings

To store and read cookies that are not necessary, we typically require your prior consent. Consent must be free, informed and verifiable. You can withdraw or change your consent at any time in the cookie settings on the website.
Link to cookie settings: https://www.mineli.cz/zasady-cookies
You can also manage cookies in your browser settings (deletion, blocking).

5. Recipients of Personal Data

We may share your personal data only to the extent necessary, in particular with:
a) IT and hosting service providers (website operation, server management),
b) e-mail and communication tool providers,
c) analytical and marketing tool providers (only if we use them and you have the appropriate settings),
d) accounting and tax advisors (to comply with legal obligations),
e) public authorities, if required by law.

With selected suppliers, we may act in a controller–processor relationship and we have entered into appropriate personal data processing agreements.

CURRENT LIST OF MAIN SUPPLIERS / TOOLS
Hosting: ACTIVE 24, s.r.o. (Czech Republic)
CRM: We do not use a CRM tool.
Analytics: Google Analytics 4 (GA4)
Marketing: Meta (Facebook/Instagram), Google, Microsoft Bing, TikTok

6. Transfers to Third Parties

We primary process personal data within the EU/EEA. If we use services of providers outside the EU/EEA, transfers to third countries may occur. In such a case, we will ensure appropriate safeguards under the GDPR (e.g. adequacy decisions or standard contractual clauses and supplementary measures).

7. Personal Data Retention Period

We retain personal data only for the period necessary:
a) Inquiries and communication: typically for a period of 36 months from the last communication, unless a contract follows.
b) Contractual performance: for the duration of the contract and further for the period necessary to protect our legal claims (typically according to statutory limitation periods).
c) Accounting and tax documents: according to legal regulations (typically several years depending on the type of document).
d) Cookies: according to the period specified in the cookie banner / settings (for each category/tool).

8. Your Rights

In accordance with the GDPR, you have in particular the right to access personal data, rectification, erasure (subject to conditions), restriction of processing, portability (if relevant), to object to processing based on legitimate interest, to withdraw consent (if processing is based on consent) and to lodge a complaint with a supervisory authority.
Exercise of rights: write to us at ondrej.hubatka@mineli.cz.
Supervisory authority in the Czech Republic: Office for Personal Data Protection (ÚOOÚ).

9. Automated Decision-Making and Profiling

We do not perform automated decision-making with legal or similarly significant effects.
Profiling for marketing/analytics may only take place if we use marketing/analytical tools and you have the appropriate settings (consent, if required).

10. Security of Personal Data

We have adopted appropriate technical and organisational measures to secure personal data, in particular: access control, secure transfers (HTTPS), regular updates, backups and protection against unauthorised access.

11. Changes to This Policy

We may update this Policy from time to time, particularly in response to changes on the website, tools used or legal requirements. The current version is always available on the mineli.cz website.